Make the `PhabricatorApplication::getName()` method abstract
Summary: In D10027, the `getName()` method was added to `PhabricatorApplication` to //allow// applications to explicitly declare their names rather than relying on the name being inferred from the name of the `PhabricatorApplication` subclass. I feel that sufficient time has passed such that we can //require// applications to explicitly declare their names.
Test Plan: N/A
Reviewers: epriestley, #blessed_reviewers
Reviewed By: epriestley, #blessed_reviewers
Subscribers: epriestley
Differential Revision: https://secure.phabricator.com/D11119